In this digital age, the rise of the platform economy has become the new normal, revolutionising industries and rewriting the rules of business. Giants like Uber, Airbnb, and Facebook have disrupted traditional sectors without owning tangible assets. The platform economy connects users and providers, turbocharging efficiency, scalability, and innovation while lowering barriers to entry. Embracing platforms offer unmatched scalability, continuous innovation, resilience, and greater accessibility. Transitioning to a platform model requires unearthing the core value unit, blueprinting the core interaction, cultivating network effects, and evolving and scaling. Whether transaction, innovation, data, or infrastructure platforms, embracing this revolution is essential for businesses to seize the future.
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By mapping market needs and entrepreneurial ability onto a two-dimensional matrix, different types of opportunities can be identified and analysed. These types include “Discovery-Driven,” “Creation-Driven,” “Effort-Driven,” and “Luck-Driven.”
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