Scaling up a business often necessitates the exploration of new locations that offer fresh opportunities or the maximisation of existing ones. I've had the privilege of working with numerous clients, guiding them through this critical phase of their growth journey.

While it's easy to assume that online businesses are immune to location considerations, the truth is that customer locations, demographics, and disposable income all influence online options and pricing. Knowing where your customers are located is a straightforward way to add value to your bottom line.

Whether you're a brick-and-mortar store or an online business, understanding the benefits of location can help you answer critical questions:

• Customer Origins: Where are your customers coming from?

• Market Gaps: Where are the gaps in your market?

• Next Retail Outlet: Where should you install your next retail outlet?

• Cannibalisation Level: What is the level of cannibalisation in your existing retail network?

• Trade Area: What is your current trade area?

• Success Factors: What factors contribute to your business's success (and what doesn’t)?

• Customer Base & Revenue: How can you increase your customer base and revenue?

• Customer Travel Distance: How far are your customers willing to travel?

• Customer Loyalty: How loyal are your customers?

If you're considering scaling up your business at a new location or aligning it better with the market, I can help. Market profiles can change due to a mass exodus or influx of people, or shifts in work patterns, like the increase in remote work. For instance, cafes may find that while people are still drinking coffee, the patterns of where and how it's being consumed have changed.

• Local Market Entry and Expansion

• Detailed Market Entry and Expansion

• Global Market Entry and Expansion

• Detailed Global Market Entry and Expansion

• Custom Market Research for Expansion